Demand and market
Crop, target market, sales channel, annual volume and delivery calendar are defined together.
Architectural conceptUNITEDFLORA · BURSA
Explore the campus with us.
Explore all 17 campus areas, from the main entrance to research, production, harvest, packing and dispatch.
17 chapters · 1 min 37 sec
1 BILLION+ YOUNG PLANTS / YEAR1 BILLION+ FLOWERS / YEAR
UNITED FLORICULTURE
A new infrastructure
for floriculture.
UNITEDFLORA is a global production platform developing controlled growing infrastructure and end-to-end operating capability for flower brands.
It is designed to connect demand with crop protocol, production planning, reserved capacity, quality and delivery readiness in one model.
Explore the Unitedflora modelDemand begins in the market.
The production system is built around it.
The partner brand leads its customers, channels and product standard. Unitedflora builds and operates the validated crop protocol, required capacity and end-to-end production operation.
Explore the model in detailProduct standard
Genetics, appearance, stem, performance, packing and quality criteria become a measurable programme.
Production planning
The production schedule brings together the agreed crop protocol, cycle, quality requirements and delivery calendar.
Contract and capacity
Term, commercial model and reserved production capacity are set against the approved demand plan.
Production and quality
Climate, light, water and nutrition, lot traceability and quality control operate as one system.
Packing and delivery
Product is graded to the partner standard, packed, placed into the cold chain and prepared for shipment.
For an ambitious flower brand, growing is only the beginning. The real challenge is repeating the same quality, at the right time and at increasing scale.
Unitedflora is being developed to plan production capacity, crop standards and operational continuity as one connected system.
Continuity
Seasonality, climate and fragmented supply make it difficult to repeat the same product on schedule.
Consistent quality
Appearance, performance, packing and delivery criteria must become more measurable as volume grows.
Scalable operations
When production, quality, packing and shipment are disconnected, growth creates more operational risk.
Your brand leads the market.
Unitedflora builds the production system.
An approved crop programme brings together controlled-environment infrastructure, production protocol, quality oversight and delivery readiness. The aim is to turn production complexity into a manageable service while the brand remains focused on its customers and market.
What stays with the brand
- Brand and customer relationships
- Market, channel and pricing
- Product standard and commercial decisions
What Unitedflora provides
- Approved production infrastructure
- Production and quality operations
- Packing and shipment readiness
Plant requirements are managed
through measurement, not guesswork.
Unitedflora's planned indoor-production architecture brings climate, light, root-zone conditions and production data together around a crop-specific recipe.
Climate and airflow
Temperature, relative humidity, air movement and photoperiod are managed for each crop programme.
Crop-specific light
Spectrum, PPFD, DLI and lighting duration are planned around each growth stage.
Water and nutrition
Water temperature, EC, pH, nutrient recipe, recovery and hygiene protocol are treated as one system.
Data and traceability
Recipes, lots, cycles, quality criteria and process performance are recorded.
Climate and airflowTemperature · humidity · circulation · sensing
Water, nutrition and root zoneEC · pH · water temperature · recovery
Crop-specific light and dataPPFD · DLI · photoperiod · measurement
A modular multi-layer architecture is designed to scale space use around crop height and growth stage.
Development work has been completed successfully. Crop programmes now focus on agreed specifications, capacity and delivery planning.From an idea to a repeatable
production programme.
Every application begins a joint assessment process; it does not constitute a promise of capacity.
Request and pre-assessment
Crop group, annual volume, target market and the applicant's operating model are reviewed together.
Crop protocol
Genetics, quality, cycle, packing and delivery expectations are translated into measurable criteria.
Production planning
Product specifications, quality standards, production schedules and delivery terms are agreed together.
Contract and capacity
For an accepted programme, demand plan, term, reserved capacity and delivery model are defined.
Every stage is visible.
Every detail follows one standard.
From crop portfolio and controlled production to cold chain and market delivery, the entire system speaks one language of quality.
Crop and marketCollection, packaging and market presentation meet in one product standard.
Precision productionControlled conditions, expert teams and measurable quality work together.
Global deliveryGrading, cold chain and shipment readiness move through one connected flow.
One infrastructure. Crop programmes for different markets.
Each crop is treated as a dedicated programme with its own genetics, appearance, cycle, quality and delivery standard.
Chrysanthemum
Disbud and spray programmes with targets for stem, flower diameter, colour and vase life.
Lilium
Variety, bulb grade, opening stage and packing standards for cut and potted products.
Tulip
Controlled cycles, uniform length and shipment readiness aligned with the market calendar.
Carnation
Standard and spray types with targets for long stems, strength, colour and vase life.
Gerbera
Programmes defined by flower diameter, stem strength, colour group and harvest maturity.
Lisianthus
Programmed around petal form, stem count, colour and opening stage.
Custom crop development
Assessment of brand-specific genetics, colours, packing and new-market programmes.
One quality chain from genetics to delivery.
- 01Genetic material
- 02R&D
- 03Crop protocol
- 04Controlled production
- 05Quality control
- 06Branded packing
- 07Cold chain and delivery
A route that turns demand into a measurable production programme.
Initial application
Crop, market and annual-volume information is received.
Technical assessment
Infrastructure and operating fit are evaluated.
Standard definition
Quality, packing and delivery criteria are agreed.
Production planning
Product specifications and delivery schedules are agreed.
Contract and capacity
Calendar, commercial model and reserved capacity are defined.
Production and delivery
Lot-based production, quality and shipment are managed.
The crop is not only grown; it becomes a market-ready brand standard.
Every production lot has a digital memory.
Climate, root-zone, light, recipe, quality and shipment data are connected around the crop programme.
UNITEDFLORA OS EXAMPLE CROP RECORD
A production backbone designed for global demand.
A contract-production model adaptable to different commercial structures.
International flower brand
Brands seeking to transfer production complexity and focus on their market.
Wholesaler or distributor
Sales networks requiring repeatable quality and planned volume.
Retail chain
Retailers developing a private-label product programme.
New-market venture
Entrants with validated demand and the required readiness.
Strategic product owner
Organisations taking proprietary genetics or products to scale.
Standards validate the operating system as well as the crop.
These are planned corporate and technical readiness areas; certifications still in progress are never presented as completed.
Plant health
Quarantine, hygiene and biosecurity protocols
Quality management
Lot, measurement, non-conformance and corrective-action records
Sustainability
Monitoring water, energy, input and waste performance
Traceability
Lot history from genetic material to delivery
What to know before the first assessment.
01Is there a minimum order quantity?+
Instead of a fixed quantity threshold, crop, market, continuity, quality and commercial readiness are assessed together.
02Can production carry our own brand?+
Yes. Approved programmes can be configured around the partner's product, packaging and delivery standard.
03Which countries are covered?+
We welcome production enquiries from every country. Delivery options are reviewed for each destination and logistics plan.
04Is every application accepted?+
No. Technical feasibility, market evidence, quality expectations and capacity fit are assessed together.
05When does production begin?+
The production calendar is confirmed after contract, capacity and material planning are complete.
06Is our information confidential?+
Product, market and brand information is handled under a corporate confidentiality approach during assessment.
Contract and private-label
flower production.
We assess controlled-production partnership requests from flower brands, wholesalers, distributors and qualified market entrants.
- Crop group
- Annual volume
- Quality standard
- Target market
PRODUCTION PARTNERSHIP REQUEST
Submit a corporate application
Share your company, crop programme, estimated annual volume and target market for a preliminary production-partnership assessment.
