New investor
A corporate entrant with capital, team and route-to-market.
You build the market. We provide the production infrastructure.
New investors, marketing ventures, major wholesalers and distribution companies may apply without an existing production base when they can demonstrate credible market access and a scalable sales plan.
Marketing venture
A new business with brand, channel and customer-acquisition capability.
Major wholesaler
A commercial organisation with an established buyer and distribution network.
Distribution / retail
A high-volume procurement or multi-channel sales platform.
ENTRY CRITERIAREQUIRED FIT
market + finance + team + technical alignment
What replaces historic sales?
Verifiable buyer interest, distribution access, financial readiness, an experienced team, a three-year sales plan and production-programme alignment.
Eligible profiles
New market investors, marketing ventures, major wholesalers, distributors and retail procurement groups.
Required acceptance criteria
Corporate structure, market access, financial and commercial readiness, capable team, technical fit and contractual security.
Market evidence
Buyer letters, distribution agreements, customer pipeline or measurable market-development plan.
Commercial readiness
Ability to fund production services, sales operations, logistics and working capital.
Management capability
Relevant floriculture, FMCG, supply-chain, wholesale, retail or trade experience.
Market plan
Products, countries, segment, channels, annual volume and three-year growth case.
Production and capacity planning
Product specifications and delivery schedules are agreed before capacity allocation.
Model fit
No equity or facility ownership—production service and reserved capacity only.
Final decision
Joint review of market proof, financial readiness, production planning, contract security and feasibility.
Select the relevant new-entrant profile in the partner application.
Start new-entrant application →